Responsibilities of Customer


RESPONSIBILITIES OF CUSTOMER

1.1 Business Conduct. Customer may not contractually bind A Gift Zone or make any representations to its own advertisers on behalf of A Gift Zone. Customer will not engage in any unconscionable, false, deceptive, misleading, or fraudulent conduct, including by misrepresenting its own websites as the official website for any Media. Customer must ensure the truthfulness and accuracy of (a) all Advertising Targets and (b) prices, promises, gifts, and rewards described in all Advertising Materials. Customer will not advertise substances, services, products, or materials that violate applicable laws.

1.2 Relationship with Advertisers. If the Advertisement specified in an Insertion Order is placed by Customer on behalf of an Advertiser, Customer may not make any commitment or incur any obligations on behalf of A Gift Zone without his prior written consent.

1.3 Compliance with Laws and Terms of Use. Customer will ensure that the Advertising Materials, all Landing Pages, and placement of each Advertisement comply with all applicable laws in jurisdictions in which each Advertisement is placed and in which Customer and Advertiser are located or provide goods and services, the Terms of Use, and other existing criteria or specifications required by A Gift Zone (including content limitations, technical specifications, privacy requirements, user experience requirements, and requirements regarding A Gift Zone’s public image).

1.4 Landing Pages. With respect to each Landing Page, Customer will ensure that: (a) the content of each Landing Page is substantially similar to the Landing Page previously submitted to A Gift Zone; and (b) the link to each Landing Page remains static and unaffected by time of visit, IP address, geographic location, or other variables.

1.5 Prohibited Uses. Customer will not, and will not allow any third party to: (a) use robots or other automated query tools, computer generated search requests, or fraudulent use of search engine optimization services to generate or conceal impressions, inquiries, clicks, or conversions that are fraudulent or invalid; or (b) use any automated means, form of scraping, or other data extraction methods to access, query, collect, or use A Gift Zone advertising-related information from the Platform without A Gift Zone's prior written consent.